The Appeal of Designer Sunglasses

Accessories have always been a major element of fashion and today designer sunglasses are a ‘must have’ accessory. Many of the major design houses have a range of designer sunglasses and there are other suppliers, such as Ray-Ban, that have built their business model around the supply of fashion sunglasses.

In order to generate sales, it is important for the fashion houses to get maximum exposure for their products. They benefit from the media attention given to stars and celebrities. No star would risk being seen out without a pair of designer sunglasses that complements their particular sense of style. The manufacturers name or logo is always prominently displayed on designer sunglasses so any photographs provide extensive publicity. Where the celebrities lead the masses follow, as they do not want to be ‘out of fashion’.

One of the earliest instances where a celebrity started a trend in sunglasses was when General Douglas MacArthur was photographed wearing a pair of Aviator style sunglasses, when he landed in the Philippines in Word War II. The style immediately became popular with the American public. The Aviator style was originally introduced by Ray-Ban in 1936 and gets its name from the oblique teardrop shape, which matched the shape of the flying goggles that Ray-Ban was selling to the U.S military at that time.  It has become one of the most copied styles for designer sunglasses. The lenses are slightly convex and the design tries to minimise the light from entering the eye socket from any angle. The Aviator style was popularised again in the 1980’s with celebrities such as Michael Jackson wearing them. Tom Cruise and Val Kilmer also sported this style in ‘Top Gun’.

Designer sunglasses are produced in a huge array of different styles and colours in both men’s and women’s models, so there will be something to suit everybody. There are Aviator and wrap-around style frames, sports shades, rimless and flex frames and polarising and mirrored lenses. Designer polarised sunglasses are of high quality and they all evoke a sense of elegance and exclusivity. Because of the high quality, designer eyeglasses are more expensive than the mass produced eyewear.

Well known brands of designer sunglasses include Adidas, Bvlgari, Burberry, Calvin Klein, Cavalli, Chanel, Dior, Giorgio Armani, Gucci, Nike, Oakley, Prada, Ralph Lauren, Ray-Ban, Tiffany, Versace and Yves Saint Laurent.

Why not check out the above names to choose your pair of designer sunglasses?